Heidi is the SVP Head of Special Operations at Wave Digital Assets, an SEC-registered investment firm specializing in digital assets, where she supports Web3 protocols, crypto bankruptcies, and government agencies with crypto exposure. She is a member of the Wyoming Stable Token Commission, the Digital Dollar Project, and the Arizona Blockchain Commission. Previously, she served as President of GBBC Giving, empowering underserved communities with blockchain access, and co-founded PoA, a platform equipping artists with digital tools. Heidi played a key role in launching Blockchain@UCLA and the Los Angeles Blockchain Lab, initiatives that advanced blockchain education and policy, including programs supporting women worldwide, such as in Afghanistan. She has served on advisory boards including the VanEck Digital Assets Initiative at USC, Innovate@UCLA, and the Female Advisory Board for Lamborghini, and was an Honorary Co-chair of the U.S. Trade Missions Blockchain initiative for the U.S. Department of Commerce. A sought-after Web3 educator, she has provided insights to leading firms like Lionsgate Entertainment and Sony. Among her proudest achievements, she helped multiple Afghan women and their families flee the Taliban using crypto. Prior to her blockchain work, Heidi specialized in business transformation, scaling distressed assets into national firms and leading sales teams for companies such as AIG. She holds an MBA from the UCLA Anderson School of Management.